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  • OXO Packaging
  • Jul 4, 2019
  • 2 min read

With the increased importance placed on self-service marketing, the role of soap packaging is becoming quite significant. Considering the importance placed on the Custom Boxes, it is not surprising that a great deal of research is spent on motivational research, color testing, psychological manipulation, and so forth, in order to ascertain how the majority of consumers will react to a new package.

Being by looking at the packaging of similar items already on the market. Think about what your competitors have done and why they did it. Packaging can make a product stand out from its surroundings and that’s definitely a marketing advantage.

  • Physical protection: the soap enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature, etc.

  • Information transmission: Custom Packaging Boxes and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceuticals, food, medical, and chemical products, some types of information are required by governments. Some packages and labels also are used for track and trace purpose.

  • Marketing: the soap packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Custom soap boxes graphic design and physical design have been important and constantly evolving phenomenon for several decades. Marketing communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display, examples of which are shown here.

  • Convenience: Custom Soap packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, re-closing, use, dispensing, reuse, recycling and ease of disposal.

  • Barrier protection: a barrier from oxygen, water vapor, dust, etc., is often required. Permeation is a critical factor in design. Some soap packaging contain desiccants or oxygen absorbency to help extend shelf life. Modified atmospheres or controlled atmospheres are also maintained in some food packages. Keeping the contents clean, fresh, sterile and safe for the intended shelf life is a primary function.

  • Security: Custom Soap Packaging can play an important role in reducing the security risks of shipment. Soap Box Packaging can be made with improved tamper resistance to deter tampering and also can have tamper-evident features to help indicate tampering. Packages can be engineered to help reduce the risks of soap packages pilferage

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